In the age of sustainable and energy efficient LED lighting, wind farms and energy efficient household appliances, it is not just new passenger cars that are driving the growing demand for green technologies. This presents an opportunity for automakers like GM, whose Ultium EV technology could have many applications beyond powering the next generation of Chevrolet and Cadillac-branded battery-electric vehicles.
Get ready to see GM’s Ultium EV technology find its way into many unexpected places.
This month, General Motors announced an impetus to begin introducing a line of electrified systems and components to a diverse set of commercial customers, from marine propulsion brands to manufacturers of ground support equipment for airports. Imagine having a pure electric motor boat that shares its Ultium battery cells with your new Chevrolet Silverado EV, or boarding an airplane loaded by a baggage tractor with an Ultium powertrain not unlike the GMC’s. Hummer EV. This is the kind of future GM envisions.
And for good reason: by 2030, GM estimates that the total market for electrification components could reach nearly $ 20 billion. The automaker begins to capture its market share by working with Powertrain Control Solutions to introduce GM EV technology to Textron Ground Support Equipment’s line of baggage tractors, freight tractors and belt loaders, used in countless airports around the world. Additionally, GM is working with its existing marine propulsion customers to support the switch to electric propulsion of boats, and has even invested in Seattle-based Pure Watercraft to develop and market battery-powered electric watercraft. Meanwhile, GM Powered Solutions is working on launching custom-made electric propulsion component packages for use in marine, on-road, off-road and industrial applications.
Naturally, GM’s push to open up its Ultium EV technology to more applications also includes ambitious plans when it comes to Chevrolet Performance. The next Electric Connect & Cruise eCrate bundle announced in October 2020 will provide collectors and enthusiasts with everything they need to convert their classic performance vehicles into a pure electric powertrain, with the ability to do all the hard work by the specialty. GM electric. Network of Qualified Vehicle Modifier Installers (eSVM). General Motors has presented us with tantalizing show-of-force vehicles before, like its E-10 electric conversion pickup, K-5 Blazer-E, eCOPO Camaro and Project X. Lingenfelter, a GM performance tuner well known and trusted. Performance Engineering then performed the first independent installation of the eCrate package on a 1972 Chevrolet El Camino SS, first shown at the 2021 Performance Racing Industry Show in October, ahead of the program’s launch next year.
“As companies across many industries seek to reduce their environmental impact, GM is uniquely positioned to serve as a leader not only through exciting new electric vehicles across our brands, but through additional technology applications, and we are look forward to bringing customers – existing and new – with us on our zero emission journey, ”GM vice president of electric vehicle growth operations Travis Hester said in a statement. “Our customers will benefit from GM’s extensive network of resources, support and experience as an innovator in electrification.”