Sailor Moon Meets Hello Kitty in New Sanrio Collab

The five original Sailor Moon Sailor Guardians join forces with Sanrio’s line of mascots in an adorable new collaboration.

Sailor Moon meets Sanrio in a new collaboration.

As reported by Crunchyroll, the new team sees each of the original five Sailor Scouts teaming up with a different member of Sanrio’s line of mascots – Sailor Moon is of course paired with Sanrio’s flagship character, Hello Kitty, while her daughter , Sailor Chibi Moon, is paired with My Melody. Sailor Mercury pairs with Cinnamoroll, while Sailor Mars partners with Kuromi. Sailor Jupiter is shown with Brown Cream, and finally, Sailor Venus and her cat Artemis are paired with the golden retriever, Pompompurin.

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While the collaboration has so far only released character artwork, a new line of apparel and merchandise for the team is set to release in summer 2022. This is the second time Sanrio has teamed up. Sailor Moon; My Melody previously worked with the Sailor Scouts in a similar collaboration in 2017 and 2018.

This previous partnership was entered into to mark the 25th anniversary of the original publication of the Sailor Moon manga series. Likewise, this latest crossover is part of the celebration surrounding the 30th anniversary of the original’s premiere. Sailor Moon lively. The series also announced a number of other collaborations to mark its latest anniversary, including a new clothing line from Japanese clothing company UNIQLO, as well as a team up with watch company Citizen. A limited-time exhibit, showcasing art from the series’ 30-year history, and a new Universal Studios VR movie experience are also slated for release in Japan this year.


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Sailor Moon was created by artist and writer Naoko Takeuchi and was first released in Japan in 1991. The original anime adaptation, which was produced by Toei Animation and directed by Junichi Sato (princess tutulisten)), was one of the first shojo shows to be localized and aired outside of Japan. Future seasons of the show would be helmed by industry luminaries such as Revolutionary Girl Utena co-creator Kunihiko Ikuhara and Bungo Stray Dogs director Takuya Igarashi. A rebooted anime adaptation, titled Sailor Moon Crystal, premiered in 2014. The series is considered one of the most influential shojo and magical girl series of all time and has managed to remain popular to this day. The most recent anime adaptation of Takeuchi’s manga, Eternal Sailor Moon, was released as a Netflix streaming exclusive in 2021.


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Source: YouTube, Crunchyroll

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