SMS Group invests in cruises and ferries, appoints Darren Smith – Cruise Industry News


Marine engineering service provider The SMS Group has announced the formation of a cruise and ferry team. Additionally, Darren Smith joined The SMS Group this month as Head of Business Development, focusing on the cruise and ferry industry.

According to a press release, Smith brings with him “a wealth of experience and contacts from over 30 years in the industry.”

He joins interiors chief Dan Lockyer, Nick Border and Chris Bailey. The team has a relevant collective experience of over 100 years.

The group also said it was the only marine interior equipment manufacturer located in the ABP footprint in Southampton.

“Darren’s appointment is of strategic importance to SMS. Our outfit business has grown year on year over the past three years and as the cruise industry gears up for a global reboot, the timing is just perfect. Our vision is controlled and timely organic growth, and that will be at the heart of Darren’s goals, which Darren has extensive experience with during his years in the marine industry is the ideal situation, ”said Lockyer.

Smith said he has known Lockyer and the team for a long time.

“I look forward to working with them not only on business development, but also to build an exciting new business; we’re building something special and it’s great to be a part of it, ”he commented.

“As we wrap up fiscal 20/21 and realign our goals for 21/22, a focused approach to equipment, in the cruise and ferry industry, is ‘essential’ for the business. Despite the pandemic, each of our eight sites this year made a positive contribution to the Group’s EBITDA, which allowed us to exceed our budget by a certain margin. Now is the time to invest, and as the cruise industry recovers it will move from one of our many marine verticals to being at the heart of our operations … We will also make future investments in this space. ; As our client list grows, we fully intend to increase awareness through industry events, marketing and other sales initiatives – all of this fits perfectly with the profile, the ‘Darren’s background and experience in the industry and his extensive network of relationships,’ said The SMS Group Commercial Director Nicolas Warren.